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2 Day Conference: 4- 5 September 2008, New Connaught Rooms, London
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Day One: Thursday 4 September 2008 |
| 08.30 |
Coffee and Registration |
| 09.00 |
Chairman’s Opening Remarks |
Chair: Alex Rabbetts, Managing Director, Migration Solutions
| Realistically Measuring Relative Energy Efficiency- Defining Metrics, Methodologies, Standards And More |
KEYNOTE PANEL SESSION
UNDERSTANDING WHAT TO MEASURE. TRANSLATING POWER CONSUMPTION INTO FINANCIAL INFORMATION
| 09.15 |
Analysing The Energy Cost Of Your Data Centre By Determining Which Variables To Measure – Presenting Real World Perspectives On Identifying The Key Power Hungry Cost Drivers |
- Understanding exactly what drives the costs of your data centres- is it the IT load or the facilities load?
- How to analyze the relative costs of factors such as the facility, capacity utilization, IT infrastructure consumption and cooling
- Drilling down to which variables to measure. Understanding what is causing the most inefficiencies- server storage, CPU, airflow or design
- How to translate this data into financial information
Simon Palinkas, Green IT Programme Manager, TESCO
Dave Carter, Head of Manchester Digital Development, MANCHESTER CITY COUNCIL
Jim Miller, Assistant Vice-President of IT, ENTERPRISE RENT-A-CAR
Mark Cavill, Carbon Management Facilitator and Project Lead: Green IT Solution, ROYAL MAIL
| 09.55 |
Questions & Discussion |
KEYNOTE PANEL SESSION
UNDERSTANDING HOW TO MEASURE. KNOWING THE COST/BENEFITS TO BUILD A BUSINESS CASE
| 10.05 |
Developing Standards For Comparing Total Costs Across Data Centres And IT Infrastructures– Benchmarking The Energy Consumption Of Different Facilities And Hardware In The Absence Of Common Standards In Order To Develop Energy Efficient Strategies |
- Calculating the total life time costs of variables such as facilities, servers, IT infrastructures whilst incorporating power, cooling and usage
- Evaluating which metrics respond best to increased data centre consolidation and higher density technologies as well as distributed and lower density technologies
- Examining the increasing costs of data centres in IT budgets. Understanding how increased energy consumption can reduce overall profitability
- Building a business case for investing in energy efficiencies by demonstrating ROI
- Improving uptime and capacity planning through rack-level power and environmental monitoring
Victor C. Smith, Enterprise Technologist, EMEA Technology Team, Data Center Infrastructure, Virtualization, Server Platforms,THE GREEN GRID
Peter Hopton, Managing Director, VeryPC
Richard Clark, UK and Ireland Country Manager, Raritan
| 10.45 |
Questions & Discussion |
| 10.55 |
Coffee and Refreshments In The Exhibition Area |
| Understanding What The Future Holds – Assessing The Impact Of The Latest Technology & Legislation Trends |
OPEN PANEL DISCUSSION
ANALYSING THE IMPLICATIONS OF PROPOSED GOVERNMENT LEGISLATION
| 11.25 |
Acquiring A Competitive Edge By Gaining Clarity On The Implications Of The Forthcoming Legislation- Incorporating The Predicted Changes Into Strategic Decisions |
- Understanding the latest proposals or energy efficiency targets and guidelines for both public and private data centres.
- How will this impact your organisation?
- How will this impact the suppliers?
- What exactly are the proposed incentives?
- What initiatives is the government looking at?
- Evaluating the benchmarks and best practices
- Analysing the proposed metrics
- What exactly does the metric measure?
- How to measure using these standards?
Andrew Fanara, Product Specifications Team Leader, US EPA ENERGY STAR PROGRAMME
Liam Newcombe
| 11.55 |
Questions & Discussion |
OPEN PANEL DISCUSSION
A COMPARISON OF THE FUTURE DATA CENTRE TECHNOLOGICAL TRENDS
| 12.05 |
Plan Proactively By Knowing What Are The Next-Generation Energy Efficient Technologies That Will Re-Shape Energy Consumption Of Data Centres And Why |
- What are the systems developmental strategies, roadmaps and trends that will re-shape energy consumption and carbon-footprint contribution in the next generation of data centres
- Assessing their carbon footprint throughout the life cycle
- Analysing their operational energy consumption
- Understanding how to benchmark
- Evaluating the costs of utilising these technologies
Victor C. Smith, Enterprise Technologist, EMEA Technology Team, Data Center Infrastructure, Virtualization, Server Platforms,THE GREEN GRID
| 12.35 |
Questions & Discussion |
| 12.45 |
Networking Lunch In The Exhibitor Area |
A Special Breakout Discussion Session Takes Place During The Lunch Break
| Gaining Short And Long Term Cost Efficiencies By Profiling The Life Cycle Of Data Centres And IT Infrastructures |
COLLABORATING WITH PARTNERS
| 14.00 |
Real World Perspectives On Developing Collaborative Relationships With Key Suppliers To Realise Both Financial And Environmental Benefits In Green Computing |
- Understanding the environmental consequences of a product at all the various stages of its lifecycle- securing raw materials, manufacturing, transporting, storing, handling, using and disposing of the product
- Collaborating with suppliers to develop short and long term wins
- Working with interdepartmental teams (procurement, IT, account managers)
- Developing long term strategies
- Developing strategic partnerships to support sustainable energy communities
Dave Carter, Head of Manchester Digital Development, MANCHESTER CITY COUNCIL
| 14.30 |
Questions & Discussion |
MAKING AN INFORMED DECISION ON GREEN PROCUREMENT
| 14.40 |
Developing A Green Procurement Strategy And Measuring Relative Energy Consumption Of Different Kits In Order To Ensure Commitment To High Efficiency Kits - How To Compare Manufacturers/ Suppliers |
- Establishing a clear strategy for green procurement: what do you mean by “green”?
- Legislative drivers of going “green”: legislative risks of going “green”
- Considering which products, and services are the most suitable: environmental impact, available technologies and costs
- Drawing up clear and precise contractual specifications and selection criteria
- Which standards and benchmarks can be used?
- Evaluating electrical power usage and power costs over the life of the product/service
- Total life cycle factors
- Selecting the supplier and drawing the contract: minimising the disadvantages of going “green”
Dai Davis, Partner, BROOKE NORTH LLP
| 15.10 |
Questions & Discussion |
| 15.20 |
Coffee and Refreshments In The Exhibition Area |
AVOIDING UNNECESSARY EXPENDITURE ON POWER, COOLING AND RACKSPACE
| 15.50 |
Best Practices Of Decommissioning Equipment In The Data Centres To Avoid Production Application Slowdowns And Downtime |
- Understanding how the smallest mistake while decommissioning equipment in the data centre can have a significant effect in increasing the risk of having a neglected system attached to the network
- Developing a decommission process
Mark Prior, Head of Services, BELL MICROSYSTEMS
Jim Craig, Practice Marketing Manager - Software, SUN MICROSYSTEMS
| 16.20 |
Questions & Discussion |
| Implementing Practical Strategies To Reduce Overall Carbon Footprints Through IT Infrastructure – Thinking Beyond The Data Centre |
CASE STUDY- DUAL PERSPECTIVES
| 16.30 |
Maximising Business Efficiencies By Deploying Smart Software And Altering Employee Habits Across The Organization |
- Evaluating the effectiveness of the latest software to reduce energy consumption through reduced run time, sleep hibernation and auto switch off
- Getting business buy in
- Successfully educating employees across the organisation to understand the impact of their working habits and increasing their understanding of power consumption
- Incorporating sustainability in organisational culture
- Changing employee behaviour towards power usage
- Methods to either extend or replace application codes to ensure that systems are acting in a way that matches sustainability needs
Steve Clarke, Systems & Operations Director, AOL BROADBAND
Bob Crooks, Head of Business Relationship Management and Sustainability, DEFRA
| 17.00 |
Questions & Discussion |
CASE STUDY- DUAL PERSPECTIVES
| 17.10 |
How To Align IT With Corporate Environmental And Sustainability Initiatives |
- Leveraging IT to help your business to increase energy efficiency and Implement environmental saving techniques across the organization
- Utilising the skills and knowledge of IT department to improve organizational efficiencies
Jim Miller, Assistant Vice-President of IT, ENTERPRISE RENT-A-CAR
Gary Hird, Technical Strategy Manager, JOHN LEWIS PARTNERSHIP
| 17.50 |
Questions & Discussion |
| 18.00 |
Chair’s Closing Remarks & Close Of Day One |
| 18.10 |
Networking Drinks Reception In The Exhibition Area |
 Top
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Day Two: Friday 5 September 2008 |
| 08.30 |
Coffee and Registration |
| 09.00 |
Chairman’s Opening Remarks |
Chair: Alec Selvon-Bruce, EMEA Ecosolutions Champion, HITACHI DATA SYSTEMS
| Looking At Optimising Energy Efficiency Of Data Centres And IT Infrastructures Strategically |
KEYNOTE CASE STUDY- DUAL PERSPECTIVES
CONSOLIDATING YOUR STRATEGIES TO MAXIMIZE EFFICIENCY BENEFITS
| 09.10 |
Understanding The Importance Of Adopting A Holistic, Multidimensional Approach To Gain Exponential Growth In Energy Efficiency |
- There is no single way of reducing energy consumption in data centres. Understanding the dimensions leading to inefficiency
- Optimising design and accounting for factors such as unplanned growth
- Evaluating the best strategies for cooling
- Utilising IT infrastructures to the maximum
- Running facilities at efficient capacities
- Measuring and benchmarking strategic reference points to develop a holistic action plan
- Integrating these dimensions to gain increased efficiency benefits
- Converging and combining independent initiatives of IT managers and facilities managers by overcoming budgetary issues
- Evaluating the importance of appointing senior level executives to manage energy efficiencies
- Deploying monitoring tools to capture performance, temperature, and power throughout data centres
- Maintaining on power systems and cooling systems to increase longevity
- Control data centre performance in real time
CASE STUDY A: "Making Green Work - Slideware becoming Hardware and Software - Applying innovative ideas that provide meaningful bottom-line results"
Ashley Davis, Managing Director, JP MORGAN CHASE
CASE STUDY B: “Consolidating Your Strategies To Maximise Efficiency Benefits”
Andy Smale, Senior IT Consultant, HAMPSHIRE COUNTY COUNCIL
| 09.50 |
Questions & Discussion |
| Efficiently And Cost- Effectively Meeting Increasing Business And IT Demand |
KEYNOTE PANEL SESSION
OPTIMIZING BANDWIDTH
| 10.00 |
Evaluating The Business Case For Overcoming Under- Utilisation Of Bandwidth By Efficiently Managing Existing IT Infrastructure – Maximising Cost Benefits Through Best Practice Operational Management |
Existing facilities only utilise an average of 56% of their capacity. Learn how to optimise utilisation by:
- Optimising IT capacity through efficient utilisation of servers, floor space, blade server technologies, computing platforms, racks and virtualisation
- Extending the life of IT equipment. How far can you realistically push it infrastructures before getting diminishing returns
- Understanding the impact of optimum utility such as lower acquisition costs, operations costs and work load
Feidhlim O’Neill, Senior Director of International Operations, YAHOO!
Steve Clarke, Systems & Operations Director, AOL BROADBAND
Senior Representative, UNILEVER
| 10.30 |
Questions & Discussion |
| 10.40 |
Coffee and Refreshments In The Exhibition Area |
CASE STUDY
USING DATA CENTERS TO THEIR FULL POTENTIAL
| 11.10 |
Preventing Expenditure On New Facilities By Strategically Modifying Existing Data Centres Without Having A Negative Impact On Your Core Business Operations |
- Measuring and metering energy consumption trends to prioritise which equipments need to be modified without negatively effecting the core business operations
- Responsibly decommissioning inefficient equipments
- Increasing the capacity of current locations by optimum utilisation of equipments
- Learning to divert power from areas where it cannot be used
- Examining new and efficient technologies that will help to better utilise capacity keeping factors such as building configuration in mind
Senior Representative, UNILEVER
| 11.40 |
Questions & Discussion |
PAN AUDIENCE DISCUSSION
The audience will take part in a facilitated practical, working group discussion covering three key topics designed to encourage the sharing of both practical success and knowledge-needs
- Share industry experiences and successes in an interactive format
- Focus on finding specific solutions associated with your strategy
| 11.50 |
Best Practices For Minimizing The Risks Of Disrupting Business Operations While Implementing New Technologies Or Practices Into Existing Data Centers
RETROFITTING IN LEGACY ENVIRONMENT
Factors That Need To Be Taken Into Account To Successfully Outsource Or Co-Locate Data Centres
Is It Possible To Cost Effectively Retrofit? Evaluating Effective Strategies To Retrofit Current Technologies Into Existing Legacy Sites |
Facilitated by:
Andy Smale, Senior IT Consultant, HAMPSHIRE COUNTY COUNCIL
Dr Hugh Beedie, Chief Technology Officer, CARDIFF UNIVERSITY
| 12.50 |
Networking Lunch In The Exhibitor Area |
CASE STUDY
| 14.00 |
Comparing The Key Long Term Cooling Strategies For Making Appropriate Investments - How To Achieve Optimum Cooling |
- Being aware of the context
- Comparing and contrasting various routes to cooling (classic room based, hot aisle/cold aisle, rack containment, direct rack, free cooling)
- Considering power (HV Transformer, UPS efficiencies)
- Understanding factors such as Server density (how much power per rack), available space, and cooling method
- How cool do we need to be in the future? Ensuring that cooling is running at optimum levels
- A closer look at the possible savings
Dr Hugh Beedie, Chief Technology Officer, CARDIFF UNIVERSITY
| 14.30 |
Questions & Discussion |
| 14.40 |
Maximising Data Centre Usage Through Design Techniques – Benchmarking Leading Frameworks On Designing Flexible And Sustainable Data Centres |
- Considering business and technical requirements while designing data centres
- Accounting for factors such as reliability, performance, cost optimisation and sustainability during the planning and feasibility stages of design through construction and on to the operation stages
- Incorporating various stakeholder perspectives while formulating the design
John Killey, Head of EMEA, CITI REALTY SERVICES
| 15.10 |
Questions & Discussion |
CASE STUDY
| 15.20 |
Practical Guidelines For Assessing The Investment Profile And Viability Of Site Locations |
- Assessing the cost of the physical space
- Evaluating the current and projected availability of power
- Examining the costs benefits and risks of operating data centres in different locations keeping the following factors in mind:
- Geographic distance
- Cost efficiencies of power and cooling
- The availability of a skilled labor force
- Security
- Renewable energy sources
- Proximity to disaster zones
Feidhlim O’Neill, Senior Director of International Operations, YAHOO!
| 15.45 |
Questions & Discussion |
| 15.55 |
Chair’s Closing Remarks & Close Of Day Two |
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Coffee and Refreshments In The Exhibition Area |
Top
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| LBC is pleased to announce this groundbreaking summit . . More |
Ashley Davis, Managing Director, JPMorgan Chase
David Reilly, Managing Director and Head of Technology Infrastructure Services, Credit Suisse
Jim Miller, Assistant Vice-President of IT, Enterprise Rent-A-Car
Feidlhim O’Neill, Snr. Director of International Operations, Yahoo!
Gary Hird, Technical Strategy Manager, John Lewis Partnership
Steve Clarke, Systems & Operations Director, AOL
John Killey, Head of EMEA, Citigroup Realty Services
Simon Palinkas, Green IT Programme Manager, Tesco
Dai Davis, Partner, Brooke North LLP
Phil Nail, Founder and CTO, AISO.net
Paolo Bertoldi , Programme Manager, European Commission DG JRC, Institute for Environment and Sustainability
Andrew Fanara, Product Specifications Team Leader, US EPA Energy Star Program
Dave Carter, Manchester Digital Development
Agency (MDDA), Manchester City Council
Bob Crooks, Head of Business Relationship Management, Defra
Andy Smale, Senior IT Consultant, Hampshire County Council
Gerard Leahy, Director, Distributed Platform Modernisation, Credit Suisse
Victor C. Smith, Enterprise Technologist, EMEA Technology Team, Data Center Infrastructure, Virtualization, Server Platforms, The Green Grid
Senior Representative From, Unilever
Dr. Hugh Beedie, Chief Technology Officer, Cardiff University
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